3rdeyeview Digital Radio

Free radio stations, peer
to peer file sharing and Mp3's, has our new ability to listen to music
for free online killed the music Industry?

Free radio stations, peer to peer file sharing
and Mp3's all of these things play a major role in the struggle that
the recording industry is facing. This has particularly affected the
music industry this article will discuss these issues and how the
music industry could challenge these issues and how they are currently
challenging these issues.

Record sales are down year on year, music is
freely available via peer to peer networks and online streaming the
charge for CD's has increased and consumers don't want to pay. With
the current issues facing the recording industry artist are still
recording and performing it may be hard to break the big time but
more artists are looking for a steady income and gaining it. Record
companies need to adapt to these changing trends before its too late
it takes on average 5 minutes to download 1 Mp3 music track. The average
price for a CD is £14 for 14 tracks that's £1.00 per track
at a £6.00 an hour job that's 10mins work for one music track
or 5mins of there time they can achieve double at the same cost to
themselves. This is the value there employers have put on to there
time not themselves so you can see the incentive for peer to peer
file sharing.

The way the RIAA deals with file sharing is
by fining the individual. This just puts an exciting edge onto file
sharing and makes people more secretive about file sharing. The Video
media industry is facing very similar challenges. Companies need to
embrace this new channel for viewers and listeners to consume media
products. The first issue is the pricing structure needs to be changed
is an Mp3 track really worth 99p? The average consumer would be more
tempted by a 40p price tag or lower 20p a track, this is the equivalent
to 2mins of there work time which seems much more reasonably and it
is also under 50% of the time taken to download a music track via
peer to peer networks.

On the other side of the issue listeners need
to realise that peer to peer sharing will eventually end all manufactured
music this could be seen as a good thing by consumers as an open network
would allow musicians to reach their audience, but for the artists
just trying to make a day to day earning from music could be a different
story. This type of music would be of less quality as recording equipment
and professionals need paying. So not only are you hurting the companies
by peer to peer file sharing you are harming an entire industry that
we all enjoy and could be destroying the quality of entertainment
for the next generation.

The businesses producing media need to use
these channels before it s too late and the smaller companies monopolise
on the new markets emerging from digital technologies. Whatever strategies
they employ whether it is add-ons for the existing strategies or completely
new strategies these need to be implemented the cost involved is much
lower then ever before capitalise on that factor.

by Phil Mitchell from - 3evdr

listen to music @

http://radio.3rdeyeview.co.uk/html/
He also hosted a show featuring an unsigned artist Illknown on 3rdeyeview's
free radio stations
he set up http://3rdeyeview.co.uk
to help unsigned artists promote themselves using the tools 3rdeyeview
provides including

free online radio.